Step 3.  Identify the faulty elements of your old story by asking yourself three questions, about both the total story and each of the individual points it makes:

1.  Will this story take me where I want to go in life (while at the same time remaining true to my deepest values and beliefs)?
2.  Does the story reflect the truth as much as possible?
3.  Does this story stimulate me to take action?

These three questions are the foundations for the three rules of good storytelling, which we will cover in detail. Your Old Story usually flouts one or more of these rules, often all three. I refer to them shorthandedly as Quest, Truth and Passion-Filled Action. It’s the lack of one or more of these criteria that makes your Old Story flawed and ultimately unworkable. In your New Story, on the other hand, all three rules will be adressed and conformed to. You simply cannot tell a good story without satisfying each and every one of these three elements.

So:  Does your Old Story work for you?

Billy Wilder’s “Sunset Boulevard” is the portrait of a forgotten silent star, living in exile in her grotesque mansion, screening her old films, dreaming of a comeback. But it’s also a love story, and the love keeps it from becoming simply a waxworks or a freak show. Gloria Swanson gives her greatest performance as the silent star Norma Desmond, with her grasping talons, her theatrical mannerisms, her grandiose delusions. William Holden tactfully inhabits the tricky role of the writer half her age, who allows himself to be kept by her. But the performance that holds the film together, that gives it emotional resonance and makes it real in spite of its gothic flamboyance, is by Erich von Stroheim, as Norma’s faithful butler Max.

The movie cuts close to the bone, drawing so directly from life that many of the silent stars at the movie’s premiere recognized personal details. In no character, not even Norma, does it cut closer than with Max von Mayerling, a once-great silent director, now reduced to working as the butler of the woman he once directed–and was married to. There are unmistakable parallels with von Stroheim, who directed Swanson in “Queen Kelly” (1928), whose credits included “Greed” and “The Merry Widow,” but who directed only two sound films and was reduced to playing Nazi martinets and parodies of himself in other people’s films.

In “Sunset Boulevard,” Desmond screens one of her old silent classics for Joe Gillis, the young writer played by Holden. Max runs the projector. The scene is from “Queen Kelly.” For a moment Swanson and von Stroheim are simply playing themselves. Later, when Joe is moved into the big mansion, Max shows him to an ornate bedroom and explains, “It was the room of the husband.” Max is talking about himself; he was the first of her three husbands, and loved her so much he was willing to return as a servant, feeding her illusions, forging her fan mail, fiercely devoted to her greatness.

In one of the greatest of all film performances, Swanson’s Norma Desmond skates close to the edge of parody; Swanson takes enormous chances with theatrical sneers and swoops and posturings, holding Norma at the edge of madness for most of the picture, before letting her slip over. We might not take her seriously. That’s where Max comes in. Because he believes, because he has devoted his life to her shrine, we believe. His love convinces us there must be something worth loving in Norma, and that in turn helps explain how Joe can accept her.

Norma of course is not a wrinkled crone. She is only 50 in the film, younger than stars such as Susan Sarandon and Catherine Deneuve. There is a scene during Norma’s beauty makeover when a magnifying glass is held in front of her eyes, and we are startled by how smooth Swanson’s skin is. Swanson in real life was a health nut who fled from the sun, which no doubt protected her skin (she was 53 when she made the film), but the point in “Sunset Boulevard” is that she has aged not in the flesh but in the mind; she has become fixed at the moment of her greatness, and lives in the past.

Billy Wilder and his co-writer Charles Brackett knew the originals of the characters. What was unusual was how realistic Wilder dared to be. He used real names (Darryl Zanuck, Tyrone Power, Alan Ladd). He showed real people (Norma’s bridge partners, cruelly called “the waxworks” by Gillis, are the silent stars Buster Keaton, Anna Q. Nilsson and H.B. Warner). He drew from life (when Norma visits Cecil B. De Mille at Paramount, the director is making a real film, “Samson and Delilah,” and calls Norma “little fellow,” which is what he always called Swanson). When Max the butler tells Joe, “There were three young directors who showed promise in those days, D.W. Griffith, Cecil B. De Mille and Max von Mayerling,” if you substituted von Stroheim for von Mayerling, it would be a fair reflection of von Stroheim’s stature in the 1920s.

“Sunset Boulevard” remains the best drama ever made about the movies because it sees through the illusions, even if Norma doesn’t. When the silent star first greets the penniless writer inside her mansion, they have a classic exchange. “You used to be big,” he says. Norma responds with the great line, “I am big. It’s the pictures that got small.” Hardly anyone remembers Joe’s next line: “I knew there was something wrong with them.”

The plot has supplied Joe with a lot of reasons to accept Norma’s offer of a private screenwriting job. He’s broke and behind on his rent, his car is about to be repossessed, and he doesn’t want to go back to his job as a newspaperman in Dayton. He is also not entirely unwilling to prostitute himself; Holden projects subtle weakness and self-loathing into the role. He goes through the forms of saying he doesn’t want Norma’s gifts, but he takes them–the gold cigarette cases, the platinum watch, the suits, the shirts, the shoes. He claims to be surprised on New Year’s Eve when she throws a party just for the two of them, but surely he has known from the first that she wants not only a writer, but a young man to reassure her that she is still attractive.

The thing about Norma is that life with her isn’t all bad. She isn’t boring. Her histrionics and dramaturgy are entertaining, and she has a charming side, as when she stages a pantomime for Joe, playing a Max Sennett bathing girl and then doing a passable version of Chaplin’s Tramp. Joe is willing to be kept. The only thing the film lacks is more sympathy between Joe and Max, who have so much in common.

There is of course the young blond Paramount writer Betty (Nancy Olson), who Joe meets early in the picture. She’s engaged to be married (to a young Jack Webb), but as Joe begins sneaking out of the mansion to collaborate on a screenplay with Betty, she falls in love with him. He’s attracted, but pulls back, partly because he doesn’t want her to discover the truth, but also because he likes the lifestyle with Norma. And … maybe because, like Max, he has fallen under her spell? His dialogue is sharp-edged and can be cruel. (When she threatens suicide, he tells her, “Oh, wake up, Norma. You’d be killing yourself to an empty house. The audience left 20 years ago.”) But there’s a certain pity, too. “Poor devil,” he says, “still waving proudly to a parade which had long since passed her by.”

Great closing line. Norma Desmond’s: “There’s nothing else. Just us, and the cameras, and those wonderful people out there in the dark. All right, Mr. De Mille, I’m ready for my closeup.”

The Power of Your Story Seminar

Amsterdam 17 April

You will examine with Peter de Kuster, founder of The Power of Your Story the way we tell stories about ourselves to ourselves — and, most important, the way we can change those stories to transform our business and personal lives.

“Your story is your life,” says Peter. As human beings, we continually tell ourselves stories — of success or failure; of power or victimhood; stories that endure for an hour, or a day, or an entire lifetime. We have stories about ourselves, our creative business, our customers ; about what we want and what we’re capable of achieving. Yet, while our stories profoundly affect how others see us and we see ourselves, too few of us even recognize that we’re telling stories, or what they are, or that we can change them — and, in turn, transform our very destinies.

Telling ourselves stories provides structure and direction as we navigate life’s challenges and opportunities, and helps us interpret our goals and skills. Stories make sense of chaos; they organize our many divergent experiences into a coherent thread; they shape our entire reality. And far too many of our stories, says Peter, are dysfunctional, in need of serious editing. First, he asks you to answer the question, “In which areas of my life is it clear that I cannot achieve my goals with the story I’ve got?” He then shows you how to create new, reality-based stories that inspire you to action, and take you where you want to go both in your work and personal life.

Our capacity to tell stories is one of our profoundest gifts. Peter’s approach to creating deeply engaging stories will give you the tools to wield the power of storytelling and forever change your business and personal life.