Storyteller in One Day offer a small group of client participants – between 1 and 8 people – a guided and fascinating tour of various storytelling venues and destinations in a story rich world city to indelibly link the concepts of storytelling. This experiential event is designed to show real-world examples of our various thoughts and ideas that make up storytelling.
Encounters Tailored for Your Project
Participants encounter firsthand the triumphs and failures of business storytelling experiences and are guided to extract underlying principles that they can apply to their own business.
To prepare for this intensive one-day journey, Peter de Kuster typically interviews the entrepreneurial team in advance to gain background on you, your company, your people, and the issues you face to best create a customized storytelling for your business. They both review the results of these interviews along with marketing materials, project documents, and strategic plans to design the Storyteller in One Day content. The “Journey Map” for the day event is then reviewed in advance with the primary client contact and modified or adjusted as needed.
The client team gathers with Peter de Kuster in a predetermined “story-rich” city, such as Paris, London, Florence, Amsterdam, Barcelona, Venice, Rome, Berlin. In each case, we recommend a city best suited for the client and then develop a tailored mix of tour stops based on the client’s industry and issues.
How the Storyteller in One Day Works
Typically, we begin with a review of various storytelling frameworks and tools then set off on our journey together, visiting all manner of businesses that exemplify principles of business storytelling. By learning how to spot these frameworks and seeing them in action, you’ll begin think about the ways they can apply to your business.
In the second part of your journey, we debrief the lessons learned, using a number of different story questing techniques to structure this time. The aim is to richly extract stories gleaned from the experiences, and to understand how to apply them to your company.
We’re not looking for best practices — but for best storytelling principles. It’s all designed to drive your company to new powerful storytelling — and we are confident that many practical revenue-generating ideas will emerge from the field work conducted in a Storyteller in One Day experience.
Start with Peter de Kuster by planning a Storyteller in One Day and take the next step to improving your business storytelling. Let’s discuss your ideas and questions in detail and let Peter help you integrate storytelling into your business story. You can reach him at peterdekuster@hotmail.nl to schedule a skype call.
The Power of Your Story 