The story that you and your company tell ―how it resonates in the public heart and mind―is your most valuable competitive advantage. Yet, few entrepreneurs really know how their storytelling works, how to manage it, and how to use their storytelling strategically.

Designed by Peter de Kuster this groundbreaking seminar provides the illusive and compelling answer. Using the great stories in successful movies Peter shows that the most successful stories are those that most effectively correspond to fundamental patterns in the unconscious mind known as archetypes.

The seminar provides tools and strategies to:
• Implement a proven system for identifying the most appropriate and leverageable archetypes for any entrepreneur and/or company
• Harness the power of the archetype to align your business strategy to sustain competitive advantage